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M.A. Digital Marketing

Opens up various career paths in digital marketing management

  • Become a digital marketing mastermind
  • Integrated semesters abroad & internships
  • AACSB accredited
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Master students in the digital marketin class at ISM

Master in Digital Marketing at a Glance

Standard period of study
3 semester plus 1 semester master thesis
Semester start
September (fall term)
Degree
Master of Arts (M.A.)
Campus

Berlin

Accreditations
AACSB, FIBAA, German Accreditation Council
Admission requirements

Degree in Economics with 180 ECTS or at least 30 ECTS credits from the subject areas economics, marketing, PR or market research.

View all entry requirements

Semester abroad

One compulsory integrated

Practical experience
12 weeks compulsory internship, workshops, excursions
Language
100 % in English
Double Degree

Get a second master's degree from a partner university

Tuition fees

Overview of tuition fees and discounts

Study models

full-time on-campus or online master

The first AACSB-accredited private German University of Applied Sciences

ISM is recognized at the highest international level by the AACSB (Association to Advance Collegiate Schools of Business) and was the first private German University of Applied Sciences that was awarded the prestigious AACSB accreditation. This is an important international seal of quality which certifies excellence in research and teaching.

The key requirements for receiving the prestigious accreditation were: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools receive this important seal. Read more.

AACSB accreditation for ISM
CHE-Master ranking

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the?support provided for study stays abroad, the courses offered?and for the?very strong ties with professional practice.

Read more

Info Events

Do you want to learn more about us and our study programs? Visit our Online Info Sessions or an Online Trial Lecture. We're looking forward to meeting you! :)

2025-05-08 at 02:00 PM (CET) - Online Info Session
Presentation of Bachelor, Master & MBA Programs

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2025-06-05 at 02:00 PM (CET) - Online Info Session
Presentation of Bachelor, Master & MBA Programs

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2025-06-23 at 04:00 PM (CET) - Online Lecture
"Introduction & case studies of 足球即时比分 Management" (B.Sc. of 足球即时比分 Management)

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2025-06-30 at 04:00 PM (CET) - Online Lecture
"How on earth does Netflix know what I should be watching?!?" (B.Sc. Applied Business Analytics, B.Sc. Information Systems, & M.Sc. of Data Science)

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Master in Digital Marketing

Where Online Marketing Managers are Shaped

Changing consumer behavior and new trends such as messenger services and audio marketing - the?online marketing world is shifting rapidly. The ISM Master in Digital Marketing prepares you specifically for this new world. You will learn how to?draft digital marketing strategies, plan?cross-media online campaigns, use?marketing analytics?to derive suitable measures from large data sets, and use?new online marketing tools?such as chatbots, voice search, AI or podcasts.

During your studies you will benefit from?intensive exchange with digital experts?from the online marketing world and conduct your own projects and digital marketer case-studies. The Master in Digital Marketing includes?practice-oriented courses, an integrated?12-week?internship?and an extensive?market research project?to help you develop your marketing-related entrepreneurial and analytical skills.

The?real-life case-studies,?study excursions and internships offer you extensive opportunities to gain hands-on, relevant work experience, practice problem-solving and prove your knowledge in various areas. This massively increases your employability after graduating the masters of digital marketing.

To the program content
  • Basic know-how: marketing, Internet law, marketing research
  • Specific expertise: SEO, SEM & SEA, Content Management, Social Media Management
  • Possible career fields: Online Marketing Management, Influencer Marketing, Performance Marketing, Search Engine Marketing

Deepen your knowledge in the areas of

  • User/Consumer Behavior
  • Social Media & Community Management
  • Influencer Marketing
  • Search Engine Optimization
  • Messenger Marketing
  • Content Management
  • Digital Project Management

Occupational Fields of our Online Marketing Graduates

In digital marketing, there are a variety of career options such as online marketing, social media & community management, affiliate or influencer marketing. These offer interesting career opportunities in the creative world of marketing.
Where graduates of digital marketing at ISM work
Boost your career prospects with a Master of Digital Marketing

Without exception, all marketing agencies that are committed to communication excellence are constantly on the lookout for talent - and the demand is all the greater in light of current digital trends. This is why a cooperation between the GWA (German General Association of Communication Agencies) and the 足球即时比分 School of Management is ideal for getting to know and attracting future marketing communications professionals.

Dr. Ralf N?cker, General Manager, Gesamtverbands Kommunikationsagenturen GWA, Member of ISM Marketing Advisory Board.

Fast Track for master programs at ISM

Fast Track: On the Fast Lane to Your Master Digital Marketing

When you choose the option?"Fast Track"?the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Digital Marketing in only?3 semesters?and with?90 ECTS. Prerequisite: you bring?210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master).

Please note that the choice for Fast Track must be made by the start of the program. Find out more from your study advisor.

Book your appointment now

FAQs

Why pursue a Digital Marketing Master's degree?

足球即时比分 School of Management (ISM) offers a dynamic and career-focused approach to digital marketing education. Among the key advantages of choosing us for your online marketing studies, we include:

  • Practice-oriented learning: Combines theory with real-world case studies and projects for hands-on experience.

  • Industry-experienced lecturers: Learn from lecturers with extensive professional backgrounds, many of whom are marketing managers or general business managers.

  • Company partnerships: Access to interesting internships and direct collaboration with businesses across industries.

  • Innovative teaching: Use of modern technologies and creative problem-solving approaches.

  • 足球即时比分 environment: Develop intercultural skills and global market understanding through diverse student interactions.

  • Varied career options for graduates: Gain skills applicable to roles in market research, advertising, product management, sales, and consulting.

What career opportunities do I have after graduating the online marketing master's degree?

Pursuing an online marketing master’s degree empowers you to thrive in today’s fast-paced, digital business world. Digital marketing graduates gain advanced skills in online marketing strategy, data analysis, digital communication, and brand management—opening the door to exciting, varied and high-impact career paths.

Whether you see yourself in a top advertising or seo agency, driving creative campaigns, or managing products from launch to market success, your degree prepares you to top positions in online and classical marketing or management. You might dive into market research, analyzing consumer behavior and industry trends to shape strategy, or explore focused opportunities in digital marketing, sales funnel conversion, performance marketing, or business consulting.

With a curriculum designed for the modern marketer, and practical projects and internships, our online marketing degree program helps you stand out in a competitive global job market.

What support does ISM offer to Digital Marketing students?

ISM offers comprehensive support before and during your marketing studies from a dedicated team of study advisors and program lecturers. Students also benefit from a range of support services, including assistance from the 足球即时比分 Office with selecting and applying for a semester abroad, personalized internship and career guidance through the Career Center, and valuable networking opportunities with peers and alumni organized by Alumni Services—all designed to foster both personal and professional growth.

Refine your Global Digital Marketing Skills

The masters in Digital Marketing program also prepares you for a successful international marketing career and includes a?semester abroad?at one of?around 190 partner universities abroad. By studying overseas, you will enjoy cutting-edge international and intercultural online marketing education and:

  • deepen your digital marketing expertise,
  • get to know intercultural pecularities in online marketing communications and
  • have the opportunity to earn an online marketing double degree at one of our partner universities abroad.

Since this masters in Berlin is taught?entirely in English language, you will be well prepared for cross-cultural online marketing projects after completing your studies.

Learn more
  • An integrated semester abroad at a partner university
  • Double Degree: earning a second international degree possible
  • Fast Track: graduation in only 3 semesters

How Can you Apply for a Digital Marketing Master Degree?

In order to study digital marketing at ISM, our university conducts an admission test to assess your skills, personality and motivation. The Online Marketing degree program?does not have a numerus clausus (NC) admission restriction, so your overall skills count more than just your grades.? The admission test consists of preparing a short case study presentation in advance and an online interview with the program director.

We invite you to send your documents for a fast check of your application via a study advisor and then appy for an online admission test. Please send us any questions you may have in advance, we are here for you.

More infos about application
  • Bachelor's degree (at least 180?ECTS)
  • Complete application documents (PDF)
  • Successful participation in the admission test

足球即时比分, Individual, Inspiring – Your Advantages at a Glance

High quality education

first-class teaching, internationally AACSB-accredited and with unlimited state accreditation (FIBAA).

Strong internationality
students of 84 nationalities. 30% international students.
Personal teaching atmosphere
study in small learning groups and learn from the best.
Close to practice
56 international & guest lecturers from the business world.
Network
of more than 190 partner universities to choose for your semester(s) abroad.
Future-oriented
With our study programs, you are ready for the working world of tomorrow.

Do you have any questions about studying?
Please contact us!

Send us your questions from Monday to Friday. We'll reply from 10 am to 3 pm (CET German time) on weekdays. Looking forward to chat!

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Our student advisors are happy to answer all your questions about the ISM, our study programs, application and selection process and financing options in a personal appointment.
Get in touch for a consultation
Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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